![]() Bart Van Schijndel, International Marketing Manager Sport, Timex, said, "This campaign will run for the long term. ![]() The theme revolves around the idea that in an era of smartphones and smart watches, conventional watches have a fashion statement along with a functionality purpose. It multi-million dollar global campaign, "Wear it well", that was launched in January this year, has now been launched in India as well. The visual display of these stores will showcase the imagery of the newly launched brand campaign 'Wear it Well' which is in line with the global positioning. The new display guidelines for the products will provide an international feel to customers. Paolo Marai, President, Timex Business Unit, said, "Our objective in developing our new positioning and advertising campaign is to help this generation rediscover Timex".Įvery Timex World store will present an assortment of the various ranges and premium interiors. The new name aims at further enhancing the retail image of Timex in India. As a brand, Timex believes in refreshing and reinventing itself for a constantly evolving market. The new name Timex World has a strong connect with the mother brand Timex that will help achieve a compelling repositioning in the watch industry, company sources maintained. There are 100 Time Factory stores in India at present.
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